Brand Networks, LLC (“Brand Networks,” “we,” or “us”) owns and operates the Brand Networks website and proprietary client-facing software platform (the “Sites”) and provides advertising technology services (the “Services”) to companies that engage us to perform services on their behalf (our “Clients”). Our Sites and Services enable Clients to plan, optimize, and automate advertising campaigns on social media, websites, and mobile apps; target advertising to specific audiences based on users’ online activities across websites, mobile apps, and linked devices; and gain insights about the performance and effectiveness of their advertising campaigns, as described further in this Privacy Policy.
This Privacy Policy describes:
We are committed to processing your personal information in accordance with these laws and regulations, and we have implemented appropriate technical and organizational measures to ensure compliance across all jurisdictions where we operate.
We encourage you to read this Privacy Policy and our Terms of Use carefully. We will post notices of all changes that materially affect the way in which your data may be used or shared in updates to our Privacy Policy, as described at the end of this Privacy Policy.
This Privacy Policy does not apply to the practices of the Clients for whom we provide the Services, nor does it apply to those third-party advertising systems, exchanges, networks, websites, or mobile applications that Brand Networks has a relationship with, including but not confined to social media platforms such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, and SnapChat (the “Social Platforms”), as well as advertising technology partners such as The Trade Desk and Tapad (the “Inventory and Data Partners”) or of other companies or individuals that Brand Networks does not own, employ, manage or control.
If you have any questions about this Privacy Policy, please feel free to contact us through the “Contact Us” links on our Sites, by emailing us at info@bn.co (please include “Attn: Privacy” in the subject line), or by writing to us at: Attn: Privacy, Brand Networks, LLC, 101 Arch Street, 8th Floor, Boston, MA 02110. For residents of the European Union, our Data Protection Officer can be reached at the same contact information.
Under the GDPR and other applicable privacy laws, we process your personal information based on one or more of the following legal grounds: (1) Consent - where you have given clear and specific consent for us to process your personal information for specific purposes; (2) Contract - where processing is necessary to perform our contractual obligations with you or your organization, or to take steps at your request before entering into a contract; (3) Legitimate Interests - where we have legitimate business interests that are not overridden by your fundamental rights and freedoms, such as improving our services, preventing fraud, and ensuring network security; (4) Legal Obligation - where processing is necessary for us to comply with applicable laws, regulations, court orders, or other legal obligations; and (5) Vital Interests - where processing is necessary to protect your vital interests or those of another natural person. We will always inform you of the specific legal basis we rely on when processing your personal information, and you have the right to object to processing based on legitimate interests.
We collect a variety of information through our Services in accordance with applicable privacy laws and with appropriate legal basis for processing, including, for example:
What is NOT collected by Brand Networks through our Services for targeted advertising, cross-device linking, or analytics purposes:
How We Use Information Collected through Our Services
We may use information collected through our Services for a variety of purposes, including:
We may use information collected through our Services for a variety of purposes, including:
We may share information that we collect through our Services with certain third parties, including:
We also collect a variety of information on our Sites in compliance with applicable privacy laws and based on appropriate legal grounds for processing, including:
We may use information collected through our Services for a variety of purposes, including:
We share information collected on our Sites with third parties, including:
We partner with third parties to engage in analysis, auditing, research, and reporting on the usage of our Sites. These third parties may set and access cookies on Site users’ computers or other devices and may use web beacons to collect information about users’ activities on the Sites. In particular, the Sites use Google Analytics to help collect and analyze certain information for the purposes discussed above. Site users may opt out of the use of cookies by Google Analytics here.
We also partner with third parties to collect information on our Sites to market our own products and services, based on users’ online activities on our Site and on unaffiliated websites (“Interest-Based Advertising”). These third parties may use cookies and web beacons to collect information about users’ activity on our Sites, and they may combine it with information about our Site users’ activities on other, unaffiliated websites. For example, third parties may use the fact that a user visited the Sites to target ads for Brand Networks to that user on non-Brand Networks websites. In addition, our third-party advertising providers might use information about users’ visits to the Sites to help target non-Brand Networks advertisements based on users’ online activities in general. Finally, these third parties may use information collected on the Sites to infer that a particular browser or mobile device is linked to another computer, browser, or mobile device used by the same person or household, and they may use information collected from one computer, browser, or mobile device to deliver ads or measure the effectiveness of ads on other, linked devices. If you would like to opt out of these interest-based advertising and cross-device linking practices, please review your choices in the section below titled “Opt Out of Interest-Based Advertising.”
Please note that our Sites do not respond to browser Do Not Track signals at this time.
If you are a resident of the European Union, United Kingdom, or European Economic Area, you have certain rights regarding your personal information under the GDPR. These rights include the right to access your personal information and obtain details about how we process it; the right to rectification, meaning you can ask us to correct inaccurate or incomplete personal information; the right to erasure (also known as the "right to be forgotten"), where you can ask us to delete your personal information in certain circumstances; the right to restrict processing, where you can ask us to limit how we use your personal information in certain circumstances; the right to data portability, meaning you can ask us to provide your personal information in a structured, commonly used, and machine-readable format, or to transmit it to another controller; the right to object to processing based on legitimate interests or for direct marketing purposes; and the right to withdraw consent where we rely on your consent as the legal basis for processing. You also have the right to lodge a complaint with your local supervisory authority if you believe we have not complied with applicable data protection laws. To exercise these rights, please contact us using the information provided in the "Contact Us" section below, and we will respond to your request within the timeframes required by applicable law, typically within one month.
If you are a California resident, you have certain rights regarding your personal information under the CCPA. These rights include the right to know what personal information we collect, use, disclose, and sell about you; the right to request deletion of your personal information, subject to certain exceptions; the right to opt out of the sale of your personal information; and the right to non-discrimination, meaning we will not discriminate against you for exercising your privacy rights. You may also designate an authorized agent to make requests on your behalf, though we may require verification of the agent's authority. We do not sell personal information in the traditional sense, but we may share information with third parties for advertising purposes, which may be considered a "sale" under the broad definition in the CCPA. To exercise these rights, please contact us using the information provided in the "Contact Us" section below, and we will verify your identity and respond to your request within the timeframes required by law.
If you are a Canadian resident, you have certain rights regarding your personal information under PIPEDA and other applicable Canadian privacy laws. These rights include the right to access your personal information in our custody or control; the right to request correction of inaccurate or incomplete personal information; the right to withdraw consent for certain processing activities, subject to legal or contractual restrictions; and the right to file a complaint with the Office of the Privacy Commissioner of Canada if you believe we have not complied with applicable privacy laws. We collect, use, and disclose personal information only with your consent, except where permitted or required by law, and we will obtain meaningful consent that is informed, voluntary, and specific to the particular use or disclosure. To exercise these rights or for questions about our privacy practices, please contact us using the information provided in the "Contact Us" section below.
The Social Platforms that you use may allow you to adjust your advertising preferences on the Social Platforms and to limit or control any advertising that is targeted to you based on information that we or our Clients share with them (such as Social Platform user IDs, obfuscated email address or user name, or customer segment information based on demographic information or inferred commercial interests). Please review the privacy policies of the Social Platforms you use for more information about your choices and how to opt out of targeted advertising on those Social Platforms.
We leverage our Inventory and Data Partners, including Tapad and The Trade Desk, to deliver advertising based on your online activities across unaffiliated websites and mobile apps (“Interest-Based Advertising”) and to provide cross-device linking services to our Clients. You may opt out of our Inventory and Data Partners’ interest-based advertising practices in web browsers and mobile apps on your current browser or mobile device by following the instructions below. You may also learn more about Tapad’s services and how to opt out by visiting the Tapad Privacy Policy, or learn more about The Trade Desk’s services and how to opt out by visiting The Trade Desk Privacy Policy.
In addition, exercising the opt-out choices below will stop our Inventory and Data Partners from: (1) collecting information on the browser or mobile device from which you opt out for use on other, linked browsers or mobile devices for advertising purposes; (2) collecting information on other, linked browsers or mobile devices for use on the browser or mobile device from which you opt out for advertising purposes; and (3) sharing information collected on the browser or mobile device from which you opt out with unaffiliated third parties for advertising purposes.
Please note, however, that mobile applications and web browsers operate with different identifiers, even though they may be on the same device, and different web browsers on your computer have independent identifiers. Accordingly, the opt-out will apply only to the specific browser or mobile device from which you opt out (and to certain data collected or used on linked devices, as discussed above), and you will need to opt out separately on all of your browsers and mobile devices. If you delete or reset your cookies or mobile identifiers, change browsers, or use a different device, any opt-out cookie or tool may no longer work and you will need to opt out again.
To help preserve the choices that you make in the DAA’s WebChoices page, you can install the DAA’s “Protect My Choices” extension that is available at http://www.aboutads.info/PMC. Please note that our Services do not respond to browser Do Not Track signals at this time.
You can also opt out of interest-based advertising in mobile apps for companies that participate in the Digital Advertising Alliance’s AppChoices tool by downloading AppChoices at www.aboutads.info/appchoices and following the instructions in the app. For more information about opting out on mobile devices, please see https://www.networkadvertising.org/mobile-choice.
Brand Networks adheres to the DAA Principles for Online Behavioral Advertising, the DAA Principles for Multi-Site Data, the Application of Self-Regulatory Principles to the Mobile Environment, and the Application of the DAA Principles of Transparency and Control to Data Used Across Devices.
You may choose to:
To do any of these, simply notify us of this request by one of these methods:
Brand Networks uses reasonable security measures to store and protect the information collected on our Sites and Services that are under our control and appropriately limit access to it. However, we cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk.We use a variety of information security measures to protect your online transactions with us. The Sites use encryption technology, such as Secure Sockets Layer (SSL), to protect your sensitive information during data transport.
We want you to feel confident using the Sites and Services. However, no system can be completely secure. Therefore, although we take steps to secure your information, we do not promise, and you should not expect, that your information, Content, or other communications will always remain secure. We will notify you by email if we have reason to believe that your information has been compromised due to a security breach or used in an unauthorized manner, but by using the Sites or Services, you agree to release us from any and all claims arising out of unauthorized use of your information.
In the event of a data breach that is likely to result in a high risk to your rights and freedoms, we will notify you and applicable supervisory authorities as required by applicable law, typically within 72 hours of becoming aware of the breach.
We do not deliver ads based on individual level data that is more than fourteen (14) months old. We retain the information that is reasonably linkable to a device and collected for ad targeting and/or ad delivery and reporting only as long as is reasonably necessary for running advertising campaigns and in no event longer than fourteen (14) months. We may keep opt-out information for longer than this period so that we can continue to honor opt-out requests. Aggregate reports generated from this information may also be kept longer.
We will retain a Site user’s profile information and Content for as long as the user’s account is active or as needed to provide our services to the user, comply with our legal obligations, resolve disputes, and enforce our agreements. If a Site user closes an account, we may still retain certain information associated with the user’s account for analytical purposes and recordkeeping integrity, as well as to prevent fraud, collect any fees owed, enforce our terms and conditions, take actions we deem necessary to protect the integrity of our Sites or our Site users or take other actions otherwise permitted by law. Deactivating an account does not automatically delete the account or Content from our database, but regardless of any retention policy, we will make reasonable efforts to enable a user to delete profile information from our database upon request. However, if certain information has already been provided to third parties, retention of that information will be subject to those third parties’ policies. Additionally, if a Site user has posted information to Social Platforms or Inventory and Data Partners or otherwise made it available to the public, the Site user may not be able to remove or edit information from
Our Sites may contain links to other websites including those of our Clients, Social Platforms, and Inventory and Data Partners, many of which have their own privacy policies. Be sure to review the privacy policy on any site you are visiting or uploading Content to, whether directly or through the Sites.
The Brand Networks Sites and Services are not directed to children under the age of 13 or under the age of 16 in the European Union, nor do we knowingly collect personal information from children under these ages or through any online services that are directed to children, as those terms are defined in applicable child protection laws including the Children's Online Privacy Protection Act (COPPA) and the GDPR. If we become aware that we have inadvertently collected personal information from a child under the applicable age limit, we will take steps to delete such information from our systems as quickly as possible. If you believe that we may have collected information from a child under the applicable age limit, please contact us immediately using the information provided in the "Contact Us" section below.
While Brand Networks is based in the United States, we recognize that our Sites and Services may be accessed by users from around the world, and we are committed to complying with applicable privacy laws in all jurisdictions where we operate. This Privacy Policy is designed to comply with the GDPR for users in the European Union, United Kingdom, and European Economic Area; PIPEDA and other applicable laws for users in Canada; the CCPA and other state laws for users in the United States; and other applicable privacy laws. If you are accessing the Sites from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located and our central database is operated, and that the data protection and other laws of the United States and other countries might differ from those in your country. By using the Sites and Services, you understand that your information may be transferred to our facilities and those third parties with whom we share it as described in this Privacy Policy, and that we have implemented appropriate safeguards to protect your personal information during such transfers as required by applicable law.
In certain circumstances, our Statements of Work (SOWs) and Master Services Agreements (MSAs) may supersede this privacy statement. We encourage you to review the terms of any SOW or MSA carefully to understand how they may impact your privacy rights. Your use of our services governed by such agreements will be subject to the terms outlined therein.
Please note that this Privacy Policy may change from time to time. We will post any Privacy Policy changes on this page and, if the changes are significant, we will notify Site users by delivering an announcement via our Sites or to our Site users’ account email addresses. If a Site user opts out of communications from Brand Networks, the user may not receive these notifications, however, they will still govern the use of the Sites, and Site users are responsible for proactively checking for any changes. If a Site user continues to use the Sites after changes have been posted, the user agrees to abide by and be bound by the modified privacy policy. Each version of this Privacy Policy will be identified by its effective date found at the top of this page.
If you have any additional questions or concerns about this Privacy Policy, please feel free to contact us any time through the “Contact Us” links on our Sites, by emailing us at info@bn.co (please include “Attn: Privacy” in the subject line), or by writing to us at: Attn: Privacy, Brand Networks, LLC, 101 Arch Street, 8th Floor, Boston, MA 02110.